To help our clients’ businesses be more successful from the inside, maximising employee engagement by applying a marketing approach to L&D, internal comms and the talent lifecycle.
How do we do it?
Using our 25+ years of marketing experience and focussing on employees as customers, we adopt a commercial marketing approach to the design and execution of all internal communications. We exist as the marketing arm of your HR/People team.
Why do we do it?
To make the hard work of HR/People teams really land internally, improving team development, adoption of new working practices, company culture, and employee retention. And as a consequence, improve the bottom line.
What do we mean by Learning Marketing?
Learning marketing is how we help your employees learn stuff. It’s about hard-working communications that land. It’s about engaging your teams with your content. It’s about simplifying and amplifying. It’s about making sure your hard work works hard.
We focus on your employees as your valued customers, and all communication is consequently delivered in a considered, strategic, and service driven manner, with the goal of improving loyalty and customer (employee) satisfaction.
Is this just for L&D?
Learning marketing plays a fundamental role within L&D and throughout the talent lifecycle, to encourage, support and engage employees on their learning journey, including:
- Induction programmes
- Content on the LMS system
- The look and feel of the LMS system itself!
- Internal and external courses, and associated support materials
- Leadership development
But learning marketing also applies to:
- Recruitment materials
- Interview support and training
- Values and beliefs cascading
- Business updates, meeting and presentations
- Policies and procedures
- I&D developments
- Sustainability developments
- Communication of expectations and brand standards
- Good news stories
Learning marketing achieves commercial results with a marketing driven approach to employee engagement across all internal touchpoints.
Meet our founder
Hi!
I’m Kate – the founder of Pure Learning Marketing.
I started my career in marketing back in 1996, and in 2001, set up my first business, Pure Leisure Marketing, which specialises in marketing specifically for leisure and hospitality businesses.
Since then I’ve bought my first house, got married, had two children, navigated through two recessions and a pandemic, employed over 100 people, started another two successful businesses, moved office four times, and consumed a large amount of wine.
I’ve also been lucky enough to surround myself with a fantastic team who share my passion for service excellence, and between us we’ve built up an enviable list of loyal clients!
Pure Learning Marketing is the newest formal venture in our portfolio, although we’ve actually been supporting leisure and hospitality HR/People teams with employee engagement for over 20 years through our sister business, Pure Leisure Marketing. So we know our stuff.
I’d love to chat to you about the employee engagement challenges you face, and how we can work with you to help you, your team and your business be more successful – turning the informative into the inspiring.
No hard sell and no jargon. Just honest advice and insightful support.
Drop me an email and we’ll arrange a chat.
